Facebook and the Epiphanator: An End to Endings?

I do not enjoy Facebook — I find it cloying and impossible — but I am there every day. Last year I watched a friend struggle through breast cancer treatment in front of hundreds of friends. She broadcast her news with caution, training her crowd in how to react: no drama, please; good vibes; videos with puppies or kittens welcomed. I watched two men grieve for lost children — one man I've only met online, whose daughter choked to death; one an old friend, whose infant son and daughter, and his wife and mother-in-law, died in an auto accident.
I watched in real time as these people reconstructed themselves in the wake of events — altering their avatars, committing to new causes, liking and linking, boiling over in anger at dumb comments, eventually posting jokes again, or uploading new photos. Learning to take the measure of the world with new eyes. No other medium has shown me this in the same way. Even the most personal literary memoir has more distance, more compression, than these status updates.
In the world of social media, it can feel bizarre that potent evidence of grieving from one friend is followed so quickly by pictures of oven-fresh cookies from another. But Facebook is generated by algorithms without feelings. It's not a narrative: The breast cancer went into remission, but the stories of the radiation treatment continue; the lost children remain as photos, woven into the threads of hundreds of lives. The details of everyday life begin to fill in around those threads. The tide brings in status updates; the tide takes them out.
Social media has no understanding of anything aside from the connections between individuals and the ceaseless flow of time: No beginnings, and no endings. These disparate threads of human existence alternately fascinate and horrify that part of the media world that grew up on topic sentences and strong conclusions. This world of old media is like a giant steampunk machine that organizes time into stories. I call it the Epiphanator, and it has always known the value of a meaningful conclusion. The Epiphanator sits in midtown Manhattan and clunks along, at Condé Nast and at the Times and in Rockefeller Center. Once a day it makes a terrible grinding noise and spits out newspapers and TV shows. Once a week it spits out weeklies and more TV shows. Once a month it produces glossy magazines. All too often it makes movies, and novels.
At the end of every magazine article, before the "■," is the quote from the general in Afghanistan that ties everything together. The evening news segment concludes by showing the secretary of State getting back onto her helicopter. There's the kiss, the kicker, the snappy comeback, the defused bomb. The Epiphanator transmits them all. It promises that things are orderly. It insists that life makes sense, that there is an underlying logic.